Meet our Team

Welcome to Cherished Again: a place for people who love timeless design and the stories behind truly great pieces. We’re a small, hands-on team based in London, sourcing and curating watches with character, then restoring and presenting them to a standard we’re genuinely proud of.

Our mission is simple: make buying a pre-owned watch feel as exciting, transparent, and reassuring as it should. We care about craft, honesty, and long-term relationships - so you can expect carefully selected pieces, clear communication, and a customer experience that’s personal from start to finish.

Shiv Sarikwal

I’m Shiv Sarikwal, the Founder of Cherished Again, and I’m lucky to work with an amazing team that I manage day-to-day - keeping everyone aligned, motivated, and moving in the same direction. A big part of my role is building genuine client relationships and making sure every customer feels looked after from the first message to the final delivery.

I’m currently in my penultimate year studying Mechanical Engineering at Imperial College London, and I’ve always loved combining an engineer’s attention to detail with a strong design sense. I spend a lot of time in physical markets sourcing and procuring pieces we’re proud to put our name to - I really enjoy the hunt and the stories behind what we find. Outside of Cherished Again, you’ll usually catch me obsessed with cars, playing badminton, sketching/designing ideas, or out cycling to clear my head.

Founder

Jamie Dean

Partner

I’m Jamie Dean, and at Cherished Again, I look after the financials, marketing, and pretty much everything on the e-commerce side - from how the store looks and runs, to how we price, promote, and convert interest into sales. I love the mix of creative and commercial work: building the brand story, testing what resonates, and making sure the numbers behind it all are solid.

Outside of Cherished Again, I also run SW Tutoring, which keeps me sharp on communication and staying organised while juggling a lot at once. In my free time you’ll usually find me playing tennis or golf, getting a run in, travelling whenever I can, or with music on in the background. I’m big on consistency and momentum - and I bring that same energy into how we grow the business day by day.

Kamran Seidynia

I’m Kamran Seidynia, Head of Repairs at Cherished Again, and I’m the person making sure every piece we sell is mechanically sound, beautifully finished, and ready to be worn with confidence. I oversee the repair process end-to-end - diagnosing issues, planning the work, and holding everything to the standard we’d expect for our own collections.

I’ve spent 25+ years working with watches, and I previously built and ran my own store in South Kensington, so craftsmanship and trust have always been at the centre of what I do. Even outside of work, I’m a huge watch collector - I genuinely love the history, engineering, and character behind each model. And when I’m not at the bench or talking watches, I’m proudly in dad mode, spending time with my son and looking after him.

Head of Repairs

Our Background

In an era of mass-produced accessories and fleeting trends, Cherished Again champions watches and jewellery that stand the test of time. As passionate stewards of quality, we meticulously source and restore high-quality pre-loved pieces, focusing exclusively on treasures crafted from solid gold, sterling and fine silver, and precious stones.

Each item hails from an era when jewellery and watches were defined by uniqueness, artistry, and unparalleled craftsmanship—qualities you simply cannot find in new pieces today. Our mission is to preserve the art of fine craftsmanship, combat disposable fashion, and share our love for distinctive, characterful style, ensuring every piece is truly Cherished Again.

Our Ethos

Our Company Policies

As a registered limited company with Companies House in the United Kingdom, we are committed to upholding the highest standards of integrity and quality in every transaction. We guarantee that all our jewellery and watches are 100% authentic, with accurate representations of materials, mechanical condition, and provenance. Each piece undergoes a meticulous process of professional cleaning, sanitisation, and, where necessary, expert repair and restoration to ensure it is in pristine, ready-to-wear condition upon delivery.

To provide our customers with complete confidence in their purchase, we offer a 14-day return policy, given there are reasonable grounds for customer dissatisfaction. Full refunds will be issued for returns made within this period, provided the item is returned in the same condition as it was on the date of sale. Our dedication to transparency, quality, and customer satisfaction underscores every aspect of our operations, ensuring an exceptional experience with every piece you acquire from us.